Focus on Added Value
The agenda from CIM entitled 'You talkin' to me - marketing communications in the age of consent' focuses on marketing challenges today. CIM has created a series of training courses to help meet these challenges. Options include the following:
- Ethical Text Messaging - looking a how this potentially intrusive communications technique can be transformed by the skilled marketer. www.cim.co.uk/1229
- Media Neutral Planning: New Paradigm or New Clothes? - investigating how MNP differs from previous marcoms methodology, and asking if this is a valid way forward or simply a detour. www.cim.co.uk/1231
- Permission Based Marketing: Message Interrupted? - the marcoms environment has changed completely with the emphasis now on permission rather than intrusion. This course looks at the strategic step-change this entails. www.cim.co.uk/1227
- Unleashing creativity throughout your organisation - uncover solutions and cast away doubts. www.cim.co.uk/1209
Thom Poole, our chairman from 2002 to 2005, is regarded as an expert on the issue of ethical e-marketing, having written a book entitled Play It By Trust. He also speaks on the subject all over Europe. Please contact him directly if you have any questions, through the Committee page, or via his website www.jack-marketing.com
Attention Students:
Sign up for CIM Assessments online. Studying members can now sign up for CIM Assessments online. This will speed up application processing and make it easier for students to apply for exams/ assignments and their details. Visit www.cim.co.uk/assessmententry.