Loyalty Marketing - What's in it for YOU?

On June 4th over 70 members and their guests enjoyed a great evening at Sandown Park listening to Keith Mills, Chairman & Chief Executive of Loyalty Management UK, the founders and operators of the Nectar loyalty programme.

Keith outlined the research behind the programme, how the ideas to meet customer requirements were conceived and developed, and the benefits of the scheme to both consumers and the sponsor companies. He gave an insight into the plans for future expansion in both the participating companies as well as his ideas for making redemption easier for members. He also described the first few days after the launch of Nectar when the website had several million hits and it 'fell over' as a result. The response from customers in the first few days had far exceeded expectations.

Keith's knowledge of the loyalty market in both the UK and overseas (he was the founder and developer of Air Miles in the late 80's) was greatly appreciated by those attending and he dealt superbly with the many questions thrown in his direction.